Organizational Training Design Case Study Example | Topics and Well Written Essays - 2250 words

Organizational Training Design - Case Study Example The case presents a regional firm TCI, which offers financial services and is seeking to provide high level services to its clients. In this regard, the company has carried out sales analysis and the result of the analysis indicates an acute need for the company to tighten the effectiveness of their relationship with the clients if only they need to progress in the industry. Consequently, TCI has chosen a software package SAM with relevant features aimed at facilitating quick and effective customer communication thereby turning sales contacts into relationships and increasing sales. This paper seeks to design relationship management staff training program for TCI business firm. Organizational Analysis Having a regional presence and with the increasing need to fully and interactively understand the needs of its clients, TCI requires a strategically planned program to streamline the operations of the organization in general and the sales team in specific towards providing satisfactory services to the clients. Further, the recent analysis of the sales and the company results has significantly underpinned the need for training and developing program to enhance the operational excellence of the employees. In essence, SAM package is strategic in turning sales into relationships, which in the end; facilitate increased sales and thereby enhancing the growth of TCI. Work environment is somewhat systematic and this coupled with the biological evidence that there are significant mental capacity decreases as people grow old; the management of TCI should employ thorough assessment of the overruling elements of the working condition and the need for training the employees before initiating and implementing the SAM program (Noe 136). Further, the difficulty that employees associate with understanding the need for training, committing training content to their memories and providing feedback to the training providers should be evaluated and enforced before the implementation of the training program. Additionally, globalization and its influences play a significant role in determining the level of training that the relationship managers would require. Therefore, the management must be keen to underpin the influences of globalization in enforcing the SAM relationship package training program in a bid to succeed with its implementation. Given the recent analysis of the sales capacity and the resultant financial attainments of TCI and that the company has identified the significant need for the employees to manage sales relationships more effectively, the employees are likely to perceive the SAM training program as an opportunity to grow and thus enhance organization growth. Ho wever, it is important for the management to utilize a lot of prior reinforcement of the strategic importance of the training program in order to underscore the perception of the relationship managers into considering this as a reward and thereby improve the acceptance level and the practical willingness to accommodate the new features of the SAM relationship software package. This will enable the trainees to perceive the training as a reward for their prior work, thus significantly reduce the prevailing implementation barriers. The management of TCI in general and the sales management team of the organization in specific will be very interested in ensuring the success of this training program. The investors and other external stakeholders, if informed, will also be interested in ensuring the growth and increasing returns on their investments. In this regard, the executive management of TCI

In the UK ethical businesses are not as successful as less ethical Essay

In the UK ethical businesses are not as successful as less ethical businesses - Essay Example Sex industry mints billions of pounds and far leads other industries with respect to making money. The sex industry is normally, a 57+ billion annual global business. This is because of the fact that the demand of porn has always been increasing. The fact that prostitution is illegal in many countries further opens more doors to profit from the sex industry. The business has to be done in a secretly, companies and people taking part in sex industry do not have to pay the fees required for getting themselves registered nor do their earnings get cut due to tax deduction. Everything takes place secretly and all possible means of losing out money that are witnessed in ethical businesses are absent in the case of such business (Carrigan & Attalla 2012). In order to operate a business decently in the UK, the employer has to give first preference to the local workers. However, local workers ask the employers a lot of money in salary. On the other hand, if the employers instead employ illegal migrants, it becomes an equally advantageous association between the employer and the employee. While the employer manages to hire the same or even better services that a local worker would have offered, the employee finds employment and a means of continued existence in the UK. Furthermore, the prosperity of business rises as the internal cost is reduced (Amnable 2003). Starbucks is one of the most well-liked and the most money-making chains in the UK. Branding the companies on 19 diverse classes, Ethical Consumer recognized Starbucks as the worst with respect to their stand on political activities as well as workers’ rights. Co-editor of the magazine, Dan Welch provided these reasons for this finding; â€Å"We’ve uncovered a record of unethical behaviour that runs completely counter to Starbucks image as an environmentally friendly, bohemian Seattle coffee shop†¦It covers everything from serving up genetically engineered growth hormone in

Gender Essay Example for Free

Gender Essay The history of gender and American policy is one crafted and based on historical events and changes in the men’s and societies’ view of women, especially as regards their roles in influencing policy change’s and implementation. According to scholars women roles for the past two centuries have improved remarkably if current events are to go by. Apparently, the study of gender as regards American foreign policy is a completely new aspect which has metamorphosed over the ages to became a crucial and significant approach of analyzing America’s foreign policies as regards, contribution to war, politics, economics and culture. In essence gender studies indicate the expectations, that the society holds to the different genders and the roles each group play. Dating back to the biblical times, the issue of gender and more so gender imbalance having been predominant in our society is, one coined on the society’s understanding and expectation of the male and female members of the society. It’s upon this that women over the ages have found themselves, marooned and dominated by men in major policies that have affected the society especially as regards warfare, diplomacy and violence. From ancient Greek, Roman, Babylonian empires, women have often being regarded as a weak gender compared to men, this has quite often led to maltreatment and abuse of women by the dominant male specie Braudy states â€Å"certainly the tradition of allying weakness with women and strength with men is a long one† (328). Its upon this conceptual thought that women have been destined, to play if any, a minimal role in matters of war. However it’s the statement of scholars and historians that though regarded as a marginalized group and less often actively involved in war, women â€Å"occupy a privileged place as an alternative source of national moral strength† (Braudy 328). In essence a good woman was always portrayed as pliant, submissive and subordinate. Thus the concept of gender imbalance has been with us for long, this was especially portrayed by the remarks and views held by male and society as regards women. For instance some scholars portrayed them as a â€Å"savagery within civilization† and as Braudy, states a â€Å"source of both fascination and disgust† (328). This is vehemently expressed by the 19th century view of women menstruation as a wound. However scholars do agree that progress has been witnessed over the ages as regards women role in society as research show that women have tremendously established themselves as a dominant force in society though, they still lack behind in a world where war, politics, economics, diplomacy issues are dominated by male. It’s thus upon this views that women remain less actively involved in war. According to scholars women have partly participated in wars and hence as history shows wars have been attributed to men. So is war a man’s affair. War and especially violence was, and still continues, to be a man’s affair in that men have always been attributed to intolerance and aggressive behavior, which is replicated in the art of war. Barash, states â€Å"if we could eliminate or even significantly reduce male violence we would pretty much get rid of violence† (1). For ages the art of war has been and still is dominated by men. For instance looking back at past war events ,its difficult to find any war which might have been instigated by a woman, on the contrary men have been responsible for all major wars and even violence related incidents in the society including genocide and homicide. Experts thus postulate that, war is a man’s affair in which men seek to dominate others, by the crudest of ways. It’s a concept that has been among the male species. The ancient warriors thus were taught to be strong and vicious, going contrally to that was risking ones sexuality in the sense that one would be braded as an â€Å"effeminate† a term often used to refer to men who were weak and coward. Thus it’s an agreed fact that a true warrior or man was identified on his possession of power attributed to ones manhood. Thus in order to show the effect of gender as regards war the male dominated societies used the most atrocious and ridiculous way such as castrating, homosexuality, masturbation and circumcision to humiliate individuals , thought to be weak, a trait that was attributed and reminisce of the women. This was done to portray other men as having qualities akin to women as demonstrated by the act of penetration. For instance during the ancient times homosexuality was used to render punishment on the male enemies. Sodomizing war captives was cogently used by Babylonians. Also studies indicate that war captives were treated on the basis of their gender in that women were raped, children enslaved while the males were subsequently killed and humiliated, in one incidence they were forced to masturbate while get the erect before being sodomized. This according to Trexler proofed to â€Å"show linkage between gender and humiliation in war fare† (20). By castrating the others scholars do ascertain that it was to be â€Å"a basic element in man’s fighting instincts. †(Trexler 19). To crowns it all, this acts were often instigated against other men in order to prove ones superiority over the others. Castrating and cutting the enemies manhood became a way of showing how the enemy had been subdued. This is depicted by the ancient Jewish society where warriors would cut their enemies private parts and foreskins to present to kings as a show of victory in war. In modern society violence and war is overwhelmingly dominated by male, for instance according to a researcher conducted in America, over 90% of homicide cases in America have been perpetrated by men. Moreover a great number of men are enlisted in the national army. What makes it more interesting is how terrorist groups are predominantly male established . In essence any where there is violence and war man is. It has thus been concluded that war is the art of man, as depicted by the studies of ancient history of warfare and current affairs. Barash cogently states that â€Å"what can be called killing establishment, soldiers, executioners, hunters, even slaughters is overwhelmingly male†(1). he concept of war and gender can thus be summarized as follows; war is a mans affair, violence and war is something that men direct at each other, men are the instigators and subsequently victims of their acts of violence, women are the victims of men’s warfare but not partakers or instigators and finally when people are murdered and slaughtered as in case of genocides and war, men are always the culprits. Religion and war According to Merriam-Webster Online Dictionary religion re fers to a personal set or institutionalized set of religious beliefs, attitudes and practices. In that point, the debate over whether religion is responsible for the many wars witnessed in the history of mankind has continued to rage with both critics and proponents ascertaining their views and subsequently providing proofs to justify and authenticate their claims. Before understanding this issues it’s important thus to define war. According to Merriam –Webster online dictionary war is thus a state characterized by hostility, conflict, or antagonism Thus the concept of intermarriage between religion and war and especially its contribution to war, its one which has found favour in the ideologies of atheist and scientist as such. So does religion cause wars? Religion has been the greatest threat to mankind and thus it’s been the cause of many bloody confrontations. Charles Kimball, states â€Å"It is somewhat trite, but nevertheless sadly true, to say that more wars have been waged, more people killed, and these days more evil perpetrated in the name of religion than by any other institutional force in human history. †(1) This has often led to some critics of religion pointing that, if man is to live peacefully then religion should be scraped or rather the belief in God should be descanted. Timothy Fitzgerald quips that; â€Å"religion should be regarded as a form of mystification and scrapped† (26). The contemporary attitude on religious contribution to war arises due to a number of factors or rather reason that is religious conflicts, religious wars, religious ideologies based on teachings of some religions and modern fundamentalism attributed to different religious groups. It’s the statement of scholars that the history of religions contribution to war in modern world and as regards organized religions is to be traced to the Roman Catholic which was responsible for some of the greatest conflicts in history of mankind. During the dark reign of the Catholic Church in Europe many people were slaughtered and mercilessly killed due to their beliefs. According to Hitcher, the church has a history responsibility for the crusades, persecution of Catholics, Jews and deserters (17). Thus the Roman Catholic Church which represents Christianity is accountable for grave atrocities that culminated in the murder, persecution of millions of people based on its principle of heresy. It’s been the overwhelming statement and consensus of scholars that the blood birth witnessed during the dark reign of the church by far surpassed the jihads. Also the pope at the time is believed to have contributed tremendously in influencing major wars at the time. On another point, historians ascertain that, the competition for support and the fundamental believe that one religion is superior than the other has fueled animosity between religious groups, often leading to bloody confrontations that have often led to war. Moore in describing about this competition states â€Å"it had to be cruel in the general sense that any group identity is liable to be formed in hostile competition† (29). Its was this religious dreams of superiority that led to the Islamic conquest and expansion during the 18th century ,at that time, its estimated that millions of people were killed and others taken as slaves. This competition among religious groups has often led to war between the different opposing religions. For instance according to Price most of the greatest conflicts such as the Northern Ireland, Bosnia, Iraq and even 9/11 attack are as a result of religious differences. These facts are clearly demonstrated in the crusades that were responsible for fighting the spread of Islam in Europe . during this time the pope coined what was termed as â€Å"just war†. Thus it was believed that some wars were justifiable especially if it entailed safeguarding the very cores of the religion. On their part the Muslim desire for expansion was characterized by forced conversion through war commonly referred to as Jihad. What has come to be the greatest threat to mankind in this century it’s also attributed to religious fundamentalism . Following the aftermath of the 9/11, the world witnessed the rise of terrorism ,a new tool used by Muslim fanatics and which is based on Islamic fundamentalism though the 9/11 event has been regarded by some as not influenced by Islamic fundermentalism,the facts point to the contrary . For instance the known mastermind of the attack and the leader of Alquieda, Osama Bin Laden ,in his speech calling for the murder of citizens in western countries attributed his action to Islam and more so the holy book Koran. These proofs to show that despite the denials by some Islamic leaders, the calls of Osama seek to justify the views held by majority of the Islamic community. The Muslim have also used the word â€Å"Crusade† to describe the policy of western countries especially America to occupy Islamic states. This is a symbolic meaning to the crusades, organized to counter Islamic conquest during the 18th century. It’s thus the belief of scholars, that the Islamic fundamentalism is based on religious beliefs of Islamic faith though some Islamic scholars do oppose these beliefs. Scholars have thus argued that the terrorist attack on America that killed innocent civilians could not have happened if not for religious believes. The Palestinian and Jewish conflict has been continuing for long, this conflict has often led to bloody confrontation between the two groups. According to scholars this conflicts is the brain child of religious fundamentalism based on Islam and Judaism. Thus critics do argue that the history of enmity between this two religious groups, bases its root on hard core ideologies attributed to the groups religious affiliations, thus as long as the groups seek to identify themselves on religious background, it will be hard to tackle has been their for long hence as long as each group seeks to identify the other in terms of religious background, it will be hard to tackle. This conflict has led to the extend of isolating the Jewish state of Israel from the rest of Middle East countries with calls by some Muslim fanatics and religious leaders for the murder of Jewish citizens. It’s thus the statement of historians that the Yom Kippur war between Israel and other Arab countries was as result of religious differences. Thus critic’s quip that religion has led to nations forming alliances on bases of religious believes, thus leading to conflicts which have led to emergence of hardcore ideologies and conflicts across the world. It has also been said that, religion has been instrumental in influencing wars in Europe. for instance the French religious wars are attributed to religion , Holt, says â€Å"the French civil wars which began with the massacre at vassy in 1562 and concluded with peace of the alass 1629 was a conflict of religion†(56) Different religions also have been known to encourage war of such is the Buddhism religion in which the tales of Bhagavad-Gita are based on war and made to justify war as an act of self protection, in its case Judaism and especially the old testament depicted war as necessary in order to defend the convictions of their teaching, in the bible the Israelites who believe that they are Gods children and the chosen ones called on God to fight for their course According to some studies conducted it has further been established that some individuals use religion in order to advance their political ambitions ,for instance , having used Jews and Judaism as a ladder to ascend to political power Hitler gained the channel he so much needed to murder 6 million Jews, in our modern society prominent personalities and politician have been known to make grievous remarks based on religious conviction, the calling by Iranian president for complete annihilation of the state of Israel and calling of Musl ims to unite against Judaism that stands for the Jewish state of Israel is a sure way of describing how religion has been used to sphere head murder of innocent civilians. A true religious individual thus does not advocate for violence. Thus according to proponents of religion it has subsequently been ascertained that the absence of religion in the modern nations especially communist did not deter their leaders such as Stalin from leading any less violently.  Despite the growing claims that religion causes war, proponents and researchers have criticized, this claims by ascertaining that religion and especially organized religions are peaceful the teachings of most religion call for peaceful existence of individuals, this is depicted by the teachings of individuals who have been ardent followers of their respective religions. According to martin Luther king Jr, the knowledge of God brings inner peace, in his teaching also he advocated for tolerance and use of non violence. Also Gandhi one of the staunchest supporter and believer of Buddhism advocated for the use of non violence (ahisma) in his philosophies which have become instrumental in influencing the thoughts and ideas of modern leaders.

Aesthetics Of Aging Essay -- Age Aging Visual

An Aesthetics Of Aging Recall, reader if ever in the mountains a mist has caught you, through which you could not see except as moles do through skin †¦ Dante, Comedy1 ARGUMENT: THE RELEASE FROM THE BODILY EGO Many recent studies on visual culture highlight the representation of the body in photography as a signifier of social constructions. Photography however has always played an important part in the construction of the subject, a perspective that I suggest in what follows, one that combines analytical concepts with aspects of the phenomenology of perception, indispensable for the understanding of art works and of our relation to them. By contrast with the overexposure of the body in commercial photography, photographers in the art field today represent the body as a visual metaphor for configurations of interiority engaged in subject construction. Their insistence on formal aspects (of composition and technique) displaces the focus from the physical to the psychic body so as to â€Å"capture† unstable phenomena of change, of conflict in the subject’s relation to time. In Joyce Tenneson’s photographs ordinary referents are obliterated to liberate space for other dimensions * This paper is an abridged and adapted version of a chapter in an unpublished manuscript devoted to photography, aging, and subject construction, entitled Touching Surfaces: Photography and the Fabric of the Subject, in Time 1 This Dante fragment coming from Charles Singleton’s prose version of the Comedy seems to me evocative of the  « misty  » visual effect in Tenneson’s photographs, and also of her placing the lens of the camera much like a mole through the skin, to look at the human body from an interstice, as it were, between the inside... ... Collector’s Photography Magazine. June, 1987. FREUD, Sigmund. The Ego and the Id. The Standard Edition London: Hogarth Press & The Institute od Psychoanalysis, 1953-1974, vol. XIX. GLISSANT, Edouard. Poà ©tique de la relation. Poà ©tique III. Paris: Gallimard, 1990. GOLDBERG, Vicki. â€Å"Unwritten Myths.† Preface to Transformations. MERRILL, James. â€Å"Divine Poem,† in Recitative. Prose by James Merrill. San Francisco: North Point Press, 1986. RICHIR, Marc. Le Corps. Essai sur l’intà ©riorità ©. Paris: Hatier, 1993. WINNICOTT, D.W. â€Å"Ego Distortion in Terms of True and False Self,† (1960). The Maturational Process and Facilitating Environment: Studies in the Theory of Emotional Development. London: Hogarth Press & The Insititute of Psychoanalysis, 1965. WOLLHEIM, Richard. â€Å"The Bodily Ego,† The Mind and Its Depths. Cambridge, Mass.: Harvard Univeristy Press, 1993. 10 11 Aesthetics Of Aging Essay -- Age Aging Visual An Aesthetics Of Aging Recall, reader if ever in the mountains a mist has caught you, through which you could not see except as moles do through skin †¦ Dante, Comedy1 ARGUMENT: THE RELEASE FROM THE BODILY EGO Many recent studies on visual culture highlight the representation of the body in photography as a signifier of social constructions. Photography however has always played an important part in the construction of the subject, a perspective that I suggest in what follows, one that combines analytical concepts with aspects of the phenomenology of perception, indispensable for the understanding of art works and of our relation to them. By contrast with the overexposure of the body in commercial photography, photographers in the art field today represent the body as a visual metaphor for configurations of interiority engaged in subject construction. Their insistence on formal aspects (of composition and technique) displaces the focus from the physical to the psychic body so as to â€Å"capture† unstable phenomena of change, of conflict in the subject’s relation to time. In Joyce Tenneson’s photographs ordinary referents are obliterated to liberate space for other dimensions * This paper is an abridged and adapted version of a chapter in an unpublished manuscript devoted to photography, aging, and subject construction, entitled Touching Surfaces: Photography and the Fabric of the Subject, in Time 1 This Dante fragment coming from Charles Singleton’s prose version of the Comedy seems to me evocative of the  « misty  » visual effect in Tenneson’s photographs, and also of her placing the lens of the camera much like a mole through the skin, to look at the human body from an interstice, as it were, between the inside... ... Collector’s Photography Magazine. June, 1987. FREUD, Sigmund. The Ego and the Id. The Standard Edition London: Hogarth Press & The Institute od Psychoanalysis, 1953-1974, vol. XIX. GLISSANT, Edouard. Poà ©tique de la relation. Poà ©tique III. Paris: Gallimard, 1990. GOLDBERG, Vicki. â€Å"Unwritten Myths.† Preface to Transformations. MERRILL, James. â€Å"Divine Poem,† in Recitative. Prose by James Merrill. San Francisco: North Point Press, 1986. RICHIR, Marc. Le Corps. Essai sur l’intà ©riorità ©. Paris: Hatier, 1993. WINNICOTT, D.W. â€Å"Ego Distortion in Terms of True and False Self,† (1960). The Maturational Process and Facilitating Environment: Studies in the Theory of Emotional Development. London: Hogarth Press & The Insititute of Psychoanalysis, 1965. WOLLHEIM, Richard. â€Å"The Bodily Ego,† The Mind and Its Depths. Cambridge, Mass.: Harvard Univeristy Press, 1993. 10 11

Marketing and Nike Essay

We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader in the e-commerce by being the first to the market whit its e-commerce website. This program represents the first time a company has offered mass footwear through the internet and provides competitive advantages to Nike. One of the other theories is advertising and promotion. Nike makes contracts with some celebrity athletes which can take attention to their products such as Michael Jordan, Tiger Woods, Maria Sharapova, Ronaldo. This has created a relatively high level of Nike’s awareness. Nike also employed a large amounts of advertisements. Their aggressive advertising campaigns, celebrity endorsements and quality products all enhance their brand and image. The other theory is price. The price is not effective on their strategy because Nike’s target market is based on the consumers who care more about the utility and quality of the product . This strategy focuses on the consumers who like Nike and pushes the products value to a higher level. Once the consumer develop the product intimacy, they come to associate their person with the products and will pay whatever price quoted on the products. Nike use vertical integration price strategy and they also engaged in various channel level operations both to control costs and influence the price function. And when we look at the market segmentation theory, we see that most of the consumer of Nike’s products is mainly athletic. Their segmentation market typically targets athletes, both women and men, from the age 15 to 35. Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. But Nike focuses on athlete more than any group of individuals. This strategy is especially successful because of its ability to reach a large number of athletes. Although Nike’s core marketing strategy had brings lot of positive directions to the company, but it will bring negative directions to Nike too. The mainly negative theory is the cost theory. Nike had incurred high costs in producing and promoting its products. The costs are increasing among handling inventory, designing, advertising and production. The inflation had also rised the costs. So Nike has increased the products prices and reduces its marketing budget. Nike had also employed child labor in Cambodia to reduce its production and labor costs. This affected brand image negatively and many people stop buying products from Nike. Furthermore, Nike has been using child labor in the production of its soccer balls in Pakistan. One of the Nike’s core marketing strategies is depend on a group of athletes to promote its products. Nike prefers to have high profile athletes as its endorsers, like Runner Steve Prefontaine, Michael Jordan and LeBron James. The action and attitude of Nike’s chosen spokespersons could bring the impacts on its promotional strategies. For instance, it will attract the athlete’s idolater to purchase the products if Nike using a popular athlete as endorser. On the other hand, if the athlete were caught in drug addicted or any immoral attitude, it will affect the customers not to buy Nike’s products, thus will affect Nike’s sales, revenue and profit. There is intense competition faced by Nike. Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas. More, the product line is slightly different between Nike and Adidas. Nike faces many risks when they use their core marketing strategies to achieve their goals and these risks can come from both internally and externally environment. The risks will have a negative influence about Nike’s future development. Nike needs to stay on the top of changes in consumer taste and preferences as evidenced by changes in fashion. So Nike face the risk that fashion trends may change so fast that Nike fails to follow. If Nike cannot follow the fitness trends in the market they will face risks of losing market shares. To compete with this risks and problems, Nike should position it as a trendsetter and not a trend follower and be responsible to their customers. The global trends are to be fashion and personality. So Nike change its marketing strategies and products design to become more fashion and focus on the youth consumers. It brings risks to Nike because in the traditional mind of customers, they consider Nike only sell the athletic products. The fashion or the changing style products is unimaginative for customers to purchase. Not all the customers can follow the changing of Nike. Therefore, Nike should analyse the market and customers’ preference as well as customers’ buying behavior from time to time. One of Major Nike’s marketing strategies is to expand to overseas and become the leader in the world. It also will bring risks to Nike when they expand their business globally. Currency exchange rate fluctuations can disrupt the business of the independent manufacturers that produce Nike products by making their purchase of raw materials more expensive and more difficult to finance. Besides that, the global economic recession influence the overall business operation in the outsourcing countries. 2) If you were Adidas, how would you compete with Nike? One difficulty most likely to be faced by Adidas is in its marketing, compared to its competitor Nike, Nike spends more money on advertising and promoting their products reputation. Adidas will have a hard time trying to compete with Nike in terms of advertising and promotion, considering Nike’s utilization of low labor cost of production, Nike can afford to spend so much money in creating awareness for their products and gaining consumers loyalty by utilizing celebrities. If I were Adidas I would invest more money on advertising and create innovative means of advertising their product, having consumers in mind and following the trends of technologies, for example, Adidas can collaborate with IT companies such as Samsung to create innovative means of advertising their products. Also a merger could be good for the Adidas, if the right strategy has chosen. For example; Adidas and Reebok joining up together as a merger would be a good deal for leading over Nike but the two companies have a bad reputation due to financial problems which almost led them to bankruptcy and since they are to work together.

Admiral Lord Thomas Cochrane in the Napoleonic Wars

Horror Genre The Feeling Of Fear Essay - 1875 Words

When I was young, and knew little about how the world worked, I was frightened by the ideas of monsters in my closet or dolls that come to life while you are asleep. Now that I am older, I have more experience living on Earth, and I know what to expect from it. Likewise, horror genre has grown to create an alternate reality in which one can not assume that what we come to expect of the real world applies in a fictional one: â€Å"[The horror genre] must posit an unnatural threat that is outside the realm of normalcy, reality, or history†¦[with] sympathetic and vulnerable potential victims†(Sipos).As society has grown to expect certain things from a horror film over the years, the horror genre has evolved to counteract that growth in order to provide the audience with the one thing that remains constant in the horror genre, the feeling of fear. The feeling of fear is the one aspect of the genre that defines a horror film: â€Å"horror is one of the rare genres that are de fined not primarily by period or formal idiosyncrasies, but by the effect they produce in the audience...They all aim at the bodily response of their audience† (Hantke). Throughout the history of the horror genre, parts of the mythology, conventions, and iconography, of the genre that were used to produce the desired response of an audience have changed drastically along with the various cultural changes that occurred during the genre’s history as evidenced by the contrasting and comparable aspects of the horror films,Show MoreRelatedParadox Of Horror Movies951 Words   |  4 PagesThe Horror Paradox Horror movies have been classified as the type of genre that heavily exploits the use of violence and grisly images to appeal to different audiences. 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Yearly, primarily during the fall when the leaves start to brown and the natural eerie sense of fear fills the air around Halloween, the film industry likes to fill in the holes between its major grossingRead MorePsychological Horror : The Mind As The Monster Of The Story1500 Words   |  6 PagesWhat is one horror that uses the human mind as the monster of the story? Psychological horror uses their psyche as the antagonist to invoke fear in the character as well as the reader. Psychological horror is a sub-genre of horror in literature. Psychological horror is a unique category because it does not rely on outside forces to create tension and fear; instead terror is derived from the mind. Psychological fear can be created with discomfort by exposing common psychological and emotionalRead MoreDescriptive Essay - Original Writing1284 Words   |  6 Pagesyour fate. Fear, anxiety, intrigue, curiosity, among other feelings and thoughts, may have been brought up by that short story. Emotions such as these are dug up by way of the horror genre – a genre that is intended to, or has the capacity to â€Å"frighten, scare, disgust, or startle† their audience by inducing feelings of horror and terror. What is written above is the opening scene of the horror genre video game Until Dawn. Many players have picked up this game and played through this fear inducingRead MoreComparing 3 Short Films1533 Words   |  7 PagesExplore how Stalker-Lewis Farinella(2008), Lovefield-Matthieu Ratthe(2008) and Vanished-NewDawnFilm(2010) conform and deviate from horror genre conventions. The aim of this research investigation into genre is to gain an understanding in the way that horror films are constructed and created to effectively represent the genre to its audience. This will expand my understanding of how technical, audio codes, setting and characterization are frequently used in constructing a piece of media textRead MoreWhy We Crave Horror Movies Response1405 Words   |  6 PagesMWF 11:10-12:00 PM 20 January, 2016 Why We Crave Horror Movies Response In Stephen King’s essay, â€Å"Why We Crave Horror Movies,† the author exemplifies a present-day approach to thinking about the genre of horror. King offers three explanations for why people go to see horror films: to psychologically relieve ourselves, to exercise our fears, and to establish our feelings of essential normality. He claims that watching horror films is not just a trend, but a necessity to fulfill our needRead MoreStephen King Crave Horror Essay777 Words   |  4 Pagesdelight in watching horror movies? What makes them so interesting? Why does the general society enjoy entertaining themselves with the horror genre? Well, Stephen King might have the answer to that. Mr. King strongly agrees with the idea that we might all have a little craving for watching such morbid scenes or reading about them, and creating our own gruesome scenario. Stephen King believes that humans crave horror for the purpose of facing our fears, to reestablish our feelings of normal ity, andRead MoreEssay about Stephen King and Horror Films982 Words   |  4 Pages As the main topic suggests, what are the types of horrors associated with media? First off, you might want to think about what your definition of fear is, what unsettles you, and what rubs you the wrong way. Well according to Stephen King, this can be broken down into three types; which is the gross-out, horror, and terror. The gross-out in this case is what it is. It’s things we as humans find disgusting, morbid, or diseased. To provide an example; picture yourself waking up in your bed, all seems